BATES

Fitness Co

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Personalized online coaching with Will & Erin Bates designed to help you build strength, lose fat, improve performance, and create sustainable results.

Find Your Fit

Choose Your Coach

Personalized coaching designed around your goals.

Coach Will

Men's Online Coach

Helping busy adults build strength, lose fat and perform at their best.

  • Fat Loss

  • Strength

  • Performance

Coach Erin

Women's Online Coach

Helping women build confidence, lose fat and create healthy habits that last.

  • Fat Loss

  • Strength

  • Healthy Habits

Resources & Partners

More From Bates

Community

WillBinspired

Supporting military veterans and first responders with training resources and community built around service.

Official Partner

Best Supplements on the Planet

The official supplement line recommended by Bates Fitness to fuel performance and recovery.

The Path To Your Prime

Built for those who refuse to settle for average.

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